The Story Behind Our Name

Care in Our Name, Commitment in Our Work

INA means mother—a symbol of care, guidance, resilience, and unwavering support. That is the spirit behind INA Prime Solutions, and the promise behind everything we do for the businesses we partner with.

Who We Are

What INA Means

INA carries two meanings—one rooted in the heart, and one built for business. In Filipino, ‘Ina’ means mother—a symbol of care, guidance, resilience, and unwavering support. A mother nurtures what is entrusted to her, protects it, helps it grow, and stands beside it through every challenge. That is the spirit behind INA Prime Solutions.

We care for your business as a mother cares for her child. We take ownership, anticipate what is needed, solve problems with purpose, and remain committed to helping your business grow and thrive. Our relationships are built not simply around service, but around trust, partnership, and a genuine investment in your success.

But INA is also a promise of how we work:

I — Innovative Solutions: We challenge the expected, embrace new ideas, and find smarter ways to solve business challenges.
N — Nimble Execution: We move with agility and purpose. We adapt quickly, act decisively, and turn ideas into meaningful results.
A — Aligned with Your Goals: We don’t simply deliver a service—we understand where you are going and align our people, solutions, and execution to help you get there.

INA is Care. Capability. Commitment. The heart of a mother. The mindset of a modern business partner. At INA Prime Solutions, we don’t just support your business. We care for it. We grow with it. We help it thrive.

People. Expertise. Care. INA Prime is a global business solutions partner helping companies work smarter, scale faster, and grow with confidence. We bring together exceptional Filipino talent, industry expertise, technology, and a culture of care to deliver solutions built around your business. We don’t simply provide services. We become an extension of your team—taking ownership, solving problems, and continuously finding better ways to move your business forward. Global standards. Filipino heart. Built around your business.

Our Purpose

The INA Difference

We bring together the things that make a difference: people who care, expertise that delivers, and solutions built around your business. People. Expertise. Care. That’s the INA difference.

Mission & Vision

Mission

Empowering businesses with seamless outsourcing solutions for operational excellence and sustainable success.

At INA Prime Solutions, our mission is to empower businesses by providing reliable and innovative outsourcing services that streamline operations and enhance efficiency. With our skilled and dedicated workforce, businesses can focus on their core strengths while we handle support functions with precision and care. Our goal is to drive operational excellence and contribute to the long-term success of every client we serve.

Vision

To be the global leader in innovative and dependable support services, transforming businesses and building lasting partnerships.

We envision INA Prime Solutions as the preferred partner for enterprises worldwide, delivering cutting-edge, reliable outsourcing solutions that evolve with changing industry demands. By continually raising the bar in service delivery, we aim to shape the future of business process outsourcing, foster lasting relationships, and ensure our clients thrive in today’s fast-paced business landscape.

History

From One Vision to a Global Partner

INA Prime was founded in 2015 by Charlene Rivera with a simple vision: to build a company where Filipino talent could create meaningful impact for businesses around the world.

What started as a small operation grew through trusted partnerships, exceptional people, and a commitment to doing things differently. Over the years, we expanded our capabilities, strengthened our expertise, and grew alongside the businesses we served.

Today, INA Prime is a global business solutions partner—bringing together the same entrepreneurial spirit we started with and a bigger vision for what Filipino talent can achieve. From a vision in 2015 to a partner for businesses worldwide.

Our Team

Experienced Leaders, Empowered Teams

Charlene Rivera

Managing Director

With over 25 years in the BPO industry, Charlene de Guzman-Rivera brings deep expertise in operational excellence and strategic growth. An MBA holder and Six Sigma Black Belt, she champions process improvement, ethical practices, and employee empowerment.

Thomas Cornelius Afable

Senior Manager for People Capability and Engagement

Blending over a decade of travel industry experience with a Master’s degree in Business Management, Thomas builds seamless processes, empowers teams, and champions diverse talent as DEI Committee Chair.

Michael John Abellera

Senior Manager – Operations and Business Growth

Mike brings more than 11 years of experience across customer service, data management, finance, and flight operations, with a customer-centric approach grounded in personalized service.

David Alday

Manager for Business Development

David is a seasoned travel professional with five years of experience in leadership and client relations. He fosters a culture of excellence and malasakit while supporting team growth.

Our People

Life at INA Prime

“I started as a Tier 1 support agent and within two years, thanks to the leadership training program, I was promoted to a Team Lead. The culture here is incredibly supportive.”

Zesley Sor

Team Lead, Operations

“The hybrid work model has allowed me to balance my career with my family life perfectly. I genuinely feel valued not just as an employee, but as a person.”

Samantha Lee

Senior Analyst

Corporate Social Responsibility

Malasakit in Action

Our commitment to malasakit—a Filipino value embodying genuine care, empathy, and concern for others—guides how we serve clients and engage with our communities. Our CSR initiatives foster a culture of giving back and making a positive impact.

Uplift Communities

Supporting education, livelihood programs, and environmental sustainability to help build a brighter future for underprivileged sectors.

Empower Individuals

Investing in initiatives that create opportunities for personal and professional growth and give people the tools they need to thrive.

Promote Inclusivity

Standing behind initiatives that encourage diversity, equality, and meaningful support for marginalized groups.

For INA Prime Solutions, CSR is not merely an obligation—it reflects who we are and our care for employees, clients, and the greater community.

Together, we continue making a positive impact, one initiative at a time.

Start Collaborating

Ready to Scale Your Team?

Connect with INA Prime Solutions to discuss the people, processes, and expertise your organization needs to grow.